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Location Based Social App

I helped create a location-based social app that main purpose was to help people connect, organize and search for new hangouts.

Responsibilities

I was responsible for the user experience and user interface design process of the project. I also conducted user survey research to better understand our target audience. I was in constant communication with the stakeholder and I collaborated with developers in the handoff stage a lot.

Challenges

To create a location-based events app that had a couple of purposes: to enable users to find events, to enable users to organize events, to have a map display of all the events. Our main challenge was security and how to make people feel confident to meet in person despite covid.

The process

Discovery

The client already had a list of competitors that we wanted to compare and analyze. We had a comparison between a couple of social, events and dating apps

In order to get to know our audience better we sent out a user survey to our target audience where we asked them questions about their social media habits, and which platforms do they use.

Ideate

In this stage we focused on creating interactive prototypes that we could test internally and iterate on. The prototype has been created in invision.

Design

The branding of the app was very colorful so our intention was to focus on the gradients and waves. We also focused on explaining to the user the purpose and goal of the app so I worked closely with a copywriter in order to get the message across.

Home screen was our main focal point of the app. The map view served as a place where users will find new events based on the filters and preferences they have selected.

Takeaways

Final thoughts and future of the product

Through iterative usability testing, we refined prototypes until we achieved the desired outcomes. The final dashboard met key objectives

  • Provided team leaders with a clear view of team performance
  • Enabled easy assignment of agents to high-demand queues
  • Highlighted essential information for contact center leaders, ensuring it was accessible and scannable
  • Offered agents an overview of their own performance