Location Based Social App

Responsibilities
Challenges

The process
Discovery |
The client already had a list of competitors that we wanted to compare and analyze. We had a comparison between a couple of social, events and dating apps In order to get to know our audience better we sent out a user survey to our target audience where we asked them questions about their social media habits, and which platforms do they use. |
Ideate |
In this stage we focused on creating interactive prototypes that we could test internally and iterate on. The prototype has been created in invision. |
Design |
The branding of the app was very colorful so our intention was to focus on the gradients and waves. We also focused on explaining to the user the purpose and goal of the app so I worked closely with a copywriter in order to get the message across. Home screen was our main focal point of the app. The map view served as a place where users will find new events based on the filters and preferences they have selected. |

Takeaways
Through iterative usability testing, we refined prototypes until we achieved the desired outcomes. The final dashboard met key objectives
- Provided team leaders with a clear view of team performance
- Enabled easy assignment of agents to high-demand queues
- Highlighted essential information for contact center leaders, ensuring it was accessible and scannable
- Offered agents an overview of their own performance